Exploring the evolving landscape of mobile UX/UI design through real-world experiences and practical insights from our Taiwan-based design practice
After working with over 200 local businesses, we've noticed distinct preferences in how Taiwanese users interact with mobile apps. Cultural context shapes design more than we initially realized.
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A local startup came to us with 15% user retention. Here's how we identified the core issues and rebuilt their mobile experience from the ground up. Spoiler: it wasn't what anyone expected.
Read full articleFrom startup experiments to enterprise solutions — here's how our approach to mobile UX has evolved since 2019
Started with basic mobile layouts and quickly discovered that copying Western design patterns didn't work for our local market. Spent months researching user behavior patterns specific to Taiwan's mobile ecosystem.
Developed our signature approach combining international best practices with local user preferences. Launched 47 mobile apps that year, each teaching us something new about balancing functionality with cultural expectations.
Refined our design system to handle enterprise-level projects while maintaining the personal touch that smaller clients value. Built partnerships with major Taiwanese companies looking to modernize their mobile presence.
Currently exploring AI-assisted design workflows and advanced micro-interactions. Planning to launch our design system toolkit by late 2025, sharing what we've learned with the broader design community.
Every month brings unique UX puzzles. Last week alone: a food delivery app with 40% cart abandonment, an e-commerce platform where users couldn't find the search function, and a banking app that looked beautiful but took 8 taps to check account balance.
